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Ever felt lost in the chaos of crypto investing? One day you’re buying because everyone on X is hyped about a coin, the next day you’re panic selling because of some FUD (Fear, Uncertainty, and Doubt), and somehow you keep missing the really good opportunities until it’s too late. I’ve been there- making emotional decisions, following the crowd, and hoping I’d get lucky. That’s why I built Fundamentally: a platform that helps you cut through the noise and develop an actual strategy that works. Think Warren Buffett’s methodology, but modernized for crypto and designed to help you make confident decisions based on real understanding rather than hype.
Full Disclosure: I created Fundamentally and own the company behind it… so yes, I’m biased about it because I truly believe in it, and I hope once you try it out, you’ll become just as enthusiastically biased as I am! Also, nothing in this should be construed as financial advice. It’s just my hard-won opinions.
The Road to Fundamental Analysis
The idea of turning your currency into an employee who goes out and makes more of itself has been my passion for well over a decade. Like many investors, I started with stocks- buying companies I personally used: Starbucks, Apple, Nintendo, Coca-Cola. Simple enough, right? Just dollar-cost average and hope the holdings go up over time.
Then I discovered Fundamental Analysis- you know, the whole “pour through annual reports, study price history, know the leadership team” deal. I loved the concept of deeply understanding what you’re investing in, but as someone without a finance background, trying to decipher P&L statements and annual reports felt like reading ancient Greek. The amount of financial jargon was overwhelming. I knew there had to be a way to apply these principles without needing an accounting degree.
So I tried Technical Analysis instead- the seemingly sexy companion that promised fortunes if you just stared at charts long enough. After months of studying candlestick patterns and indicators, I gave it a shot. Three days of intense day-trading later, I had made a grand total of… $0.05. Yeah, you read that right. Five cents. Turns out, watching prices go up and down was too seductive, and I made poor choices. Day-trading felt like another 9-5 job, and I hate 9-5s.
Gold and Digital Gold
The breakthrough started when I found Mike Maloney’s free Hidden Secret’s of Money YouTube series, and it completely changed my understanding of currency and money. Through some serendipity, I then discovered a silver-bug named Bix Weir who made an incredible case for silver while exposing the rampant market manipulation by banks. This put all the pieces in place I needed to make better investment choices- but I didn’t know it yet. I fell in love with gold and silver because you can hold them and invest in them with ease. They’re tangible and shiny and ancient and still money. As a liberty-minded person, I loved that what you hold is truly yours, unlike stocks or ETFs.
Then Bitcoin core (btc) went from $5k to $20k.
Yes, I was allured by the thought of quick wealth in the crypto space. You heard stories about people becoming millionaires and buying lambos and leaving the working world. I don’t care about lambos, but man, I wanted to leave the working world! While I already knew about bitcoin and had briefly mined it several years prior (my wife actually urged me to buy it at $1- lesson learned: try harder), I never took it seriously until I had my key insight: crypto was just another form of currency.
That’s when everything clicked. As a programmer, I could actually understand the technical aspects without falling asleep. But more importantly, I could apply my knowledge of money and currency from precious metals to crypto. And here was the real breakthrough- I could perform Fundamental Analysis on crypto without needing a finance degree. Instead of drowning in P&L statements, I could analyze things that actually made sense to me: community engagement, technological innovation, tokenomics, and real-world use cases. The crypto ecosystem was filled with fascinating categories- privacy coins, meme coins, smart contract platforms- each with their own unique characteristics that don’t exist in traditional markets.
The principles of Fundamental Analysis hadn’t changed- deeply understanding what you’re investing in- but the questions you ask are different. Just like you’d ask different questions about a stock versus a piece of real estate, crypto required its own framework. And when I finally developed a system to quantify these factors into numerical scores, everything changed. I could mathematically compare different assets, determine position sizes based on risk, and even create custom metrics for market timing.
Set Sails…
Here’s what I learned: investing isn’t about chasing profits- it’s about letting profits come to you by placing yourself in the right place at the right time. Think of it like sailing: you can move in any direction regardless of where the wind is coming from, as long as you know how to adjust your sails. The same is true for investing. You just need to understand which way the market winds are blowing and adjust your strategy accordingly.
In crypto, these winds are driven by something called The Bitcoin Cycle. Bitcoin’s price fluctuates based on a cycle that developed according to its halving schedule. Every four years, BTC reduces the reward miners receive for securing the blockchain network. This causes a strain on their bottom line as the supply dries up, forcing miners to sell their BTC on the open market to cover their costs. This strain, since the beginning of Bitcoin, has been the driver of the cycle.
Each cycle typically starts at the bottom of a 3-4 year bear market, slowly grinds upward in price towards a new all-time high, and then slowly grinds back down in price for the next 3-4 years. This is the wind we use to set our sails. Knowing whether we’re closer to the top of the bull market or the bottom of the bear market is crucial for when we buy or sell- meaning our investment strategy depends on where we are in the cycle.
The investing lifecycle itself has three simple stages: Research, risk management, and trading actions. Everything breaks down into those three areas, regardless of your strategy. Research is like checking the weather and planning your route. Risk management is deciding how much sail to put up based on the conditions. And trading actions- buying, holding, selling, or doing nothing- that’s adjusting your sails as conditions change.
Unlike day-trading, which feels like a 9-5 job (and I hate 9-5s… did I mention that already?), this investing timeline is months or years. This means we have time to breathe. Time to research different cryptocurrencies. Time to plan. The really big investors aren’t day trading- they’re setting themselves up for success by keeping their strategies simple and, most importantly, managing their risk.
Fundamentally Cryptocurrency
Following the lead of successful investors, I created my own system. I filled spreadsheets with parameters, added research, and turned it all into quantifiable scores. I spent countless hours collecting documents, links, images, performing basic technical analysis, writing code snippets for calculating bet sizes, and more. But I kept running into one massive problem: organization. I’d lose track of things and make silly mistakes which cost me investment money because there was just so much information to keep track of.
I’m someone who doesn’t like to be frustrated for very long. So I often spend time breaking through it by learning or building. In this case, my solution came in the form of building my own investment management platform. It started with basic portfolio management, then I added pages where you could save documents and make notes. After using it for about a year and a half, I realized just how much time it saved me in research, managing notes, calculating risks, and more.
One instance really drove it home: I was looking at a coin that I had previously researched but completely forgotten a key thing about it- some reason why I wasn’t going to invest in it that wasn’t listed on its primary website. I navigated to the asset page in Fundamentally and found my old note about it. Two months later, that project imploded. That’s when I knew there was something to this software.
By virtue of building Fundamentally according to the investment lifecycle, its power comes from its flexibility. Too many other platforms focus solely on Technical Analysis- they’re built for traders who want to stare at charts all day. But what about us folks who prefer Fundamental Analysis? Who want to dig deeper, organize our research, track our thesis, and make systematic decisions based on solid fundamentals?
Think Warren Buffett’s approach, but with modern tools. It follows the natural investment lifecycle- research, risk management, and trading actions- while keeping everything organized and accessible. To be clear: Fundamentally isn’t an investment platform. We don’t hold assets or allow trading. Instead, we’re a platform designed for people who use Fundamental Analysis strategies, helping them manage their portfolios, organize their research, manage their risk, and make better-informed decisions based on metrics and analysis. It’s strategy-agnostic, meaning you can adapt it to your personal investment style.
That’s what Fundamentally is all about- turning the chaos of investing into a clear, organized system that helps you make better decisions. Because at the end of the day, isn’t that what we’re all trying to do?
Sailing Your Own Course
Here’s the thing about investing- everyone’s trying to sell you their “perfect” strategy. But what I’ve learned through this journey is that the best strategy is one you can actually execute. For me, that meant finding a way to do Fundamental Analysis that didn’t require an accounting degree, but still gave me the deep understanding I needed to make confident decisions.
That’s exactly what Fundamentally helps you do. It’s not just a research organization tool- it’s a full-featured professional portfolio manager. You can perform technical analysis when you need it, optimize your workflows to save time, and even get AI-generated reports that compare assets side-by-side. Everything you need to make informed investment decisions is right there at your fingertips.
Whether you’re just starting out in crypto or you’re an experienced investor looking to organize your research better, it gives you the tools to build your own systematic approach. No more scattered spreadsheets, lost notes, or forgotten red flags. Just clear, organized research and professional-grade portfolio management that helps you make better decisions.
I built this platform because I needed it. I use it every day because it works. And I’m sharing it because I believe it can help other investors who, like me, want to understand what they’re investing in without drowning in jargon or staring at charts all day.
Ready to try a different approach to crypto investing? One that puts you in control of your research and helps you make decisions based on real understanding rather than hype? Come check out Fundamentally. Let’s set those sails together.
Visit Fundamentally here.
If you like my work, consider donating! Or check out Fundamentally and see if it’s right for you!
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